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This is the latest in a series of posts explaining the decisions we make that affect our users as well as the results of those decisions (positive or negative).
Dribbble’s mission is to help professional designers earn a living doing work they take pride in.

In practical terms, we help designers generate and convert leads. To that end, the primary objective of everything we do — every new feature, policy, and campaign — is to maximize the number of users searching, interacting, and transacting through our platform. That’s the context for today’s release.

This morning, we introduced new features that allow designers to transact with clients through Dribbble:

While these features were in development, we began improving other aspects of our user experience (covered to some extent in previous posts) in order to spur more interaction between users. As a result, lead flow to designers has increased by 242% Y/Y since June.
Of course, designers also come to Dribbble for reasons besides lead generation. They come to find inspiration, share feedback, and demonstrate their ability to their peers. It’s a one-of-a-kind community that draws talented and accomplished designers from around the world (and, in turn, the companies that want to work with them). The work we have planned will make it more rewarding than ever for designers to participate in this community. We can’t wait for you to see what comes next!